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Planoly, a social media content planner trusted by over 8 million content creators.
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Graphic Designer & Illustrator
I was hired on as a contract Graphic Designer and Illustrator. I designed visually appealing graphics for use across various social channels, such as Instagram, LinkedIn, and Pinterest. I also designed graphics for blog posts and webpages.
Utilizing hand-drawn illustration, design, and animation, I crafted eye-catching social media content and assets, both static and animated. (Note: The video has sound.)
Our content primarily targeted social media managers, entrepreneurs, and influencers, so our content reflected current events and design trends.
Graphics were tailored for specific target audiences while still adhering to Planoly’s brand guidelines. All deliverables went through a review process with the design and content team.
Blog banners were where I was allowed to let loose and have fun. All deliverables were requested by the content team, and they provided creative briefs, laying out the general look and feel they wanted for a piece of content.
Social media content drives engagement with the intention of redirecting people to the blog. Assets are designed with the intention of crossposting on other platforms like Pinterest. Banners are cropped to create newsletter squares.
Planoly needed to visually refresh their Linkit product page, so I designed new graphics, highlighting key product features.
